Samantha De Sousa

About

Samantha De Sousa

Senior Creative Designer & Creative Lead with 11+ years of experience developing strategic print and digital marketing campaigns for national B2B organizations. Leading creative initiatives from concept through execution, partnering with Marketing, Merchandising and Sales to deliver customer-focused solutions that strengthen brands and support business growth.

11+

years leading creative initiatives

4

progressive design roles in under 5 years

2025

Big Deal Award, HD Supply Canada

Experience

Apr 2019 – Present

Senior Creative Designer & Creative Lead

HD Supply Canada

  • ·Lead the creative direction and execution of national marketing campaigns across print, digital, web, email and sales channels.
  • ·Partner with Marketing, Merchandising and Sales teams to translate business objectives into customer-focused creative solutions.
  • ·Develop, maintain and champion brand standards across all customer-facing communications.
  • ·Provide creative leadership to external design resources and translation partners.

Jul 2018 – Mar 2019

Senior Graphic Designer

Staples Professional (formerly Staples Business Advantage)

  • ·Led the design and execution of national marketing campaigns across print and digital channels.
  • ·Managed creative projects from concept through completion, including production and final delivery.
  • ·Developed creative processes and production efficiencies that improved content quality.

Sep 2017 – Jul 2018

Graphic Designer

Staples Professional (formerly Staples Business Advantage)

  • ·Designed and executed marketing collateral across print, digital, email, social and web channels.
  • ·Developed templates and production tools for external vendors to improve workflow efficiency.

Feb 2015 – Sep 2017

Junior Graphic Designer

Staples Professional (formerly Staples Business Advantage)

  • ·Supported the Senior Graphic Designer in the execution of national marketing initiatives.
  • ·Designed presentations, sell sheets, promotional assets, reports and digital communications.

Sep 2014 – Feb 2015

Graphic Design Intern

Staples Professional (formerly Staples Business Advantage)

  • ·Assisted with production of marketing collateral across print and digital channels.
  • ·Maintained and archived Marketing department creative files.

Skills

Creative Leadership

  • Creative Direction
  • Brand Strategy
  • Marketing Strategy
  • Campaign Development
  • Creative Operations
  • Process Improvement

Project Leadership

  • Project Management
  • Cross-functional Collaboration
  • Vendor Management
  • Brand Management
  • Production Management

Design & Marketing

  • Print Design
  • Digital Design
  • Visual Communication
  • Copywriting
  • Creative Concept Development
  • Brand Identity

Technical

  • Adobe Creative Suite
  • Microsoft 365

Education

Advanced College Diploma, Graphic Design — George Brown Polytechnic, Toronto

Certificate, Art and Design Foundations — George Brown Polytechnic, Toronto